“Hi! I am Chirag Choudhary. I was born in the beautiful city of Ahmedabad, Gujrat, India in 1984. My friends call me a perfectionist. I like to do things perfectly in all the possible ways.
“Although I studied business management, the inclination to do something fascinating urged me to take up this art of designing furniture. Originally I come from Rajasthan, and since my childhood days, I was mesmerized by the beautiful and intricate designs carved on the forts and palaces. Initially, I did not know anything about this art. I joined some designing classes on furniture making, and with hard work and strong determination, I started designing. My craft gave me the ability to prove myself, and boost my confidence of doing and succeeding in life.
“I started designing tables and other furniture along with my wife, who helps me in designing new products and also looks after product quality. She gives a lot of insight into new materials which can be used and how to use them in making products. We have a workshop and a team of workers who give shape to my beautiful designs.
“My designs are traditional as well as modern. Every day we come up with new designs. I get inspiration from a lot of things. It can be elements and patterns from nature and animals, the intricate jali work and carvings done on the royal palaces and forts of Rajasthan, and also from the digital world, digital designs and digital content.
“I use different types of wood, bone and resin for creating the products. Along with that, a lot of colors and materials are used to polish and give the final finish to the product. We source our wood from responsible sources. The best thing about wood is its long life cycle. Once a product is created with care and effort, the user can enjoy it for years and decades and the product will still serve him. It can last for a very long time if taken care of.
“My favorite thing about my art is that it makes my mind think in different directions, and I always try to come up with new designs. I like to design and develop ideas and products with different materials. The different possibilities that wood and resin offer as materials are the most important thing. As an artisan, one can do various treatments in polishing, cutting and giving shape to the material. I pay a lot of attention to every detail and make sure that the smallest of things match the design.
“The team of workers that I have is innovative and crafts my designs, according to the needs of every person. My craft provides employment to the local artisans and community.
It has been a very challenging and fruitful journey since I starting designing. I have met a lot of wonderful people from whom I learned a lot of things to survive and prosper in this craft world.
“I wish to design and make products with different materials and export them to various countries in the future. I am thankful to Novica for giving me an opportunity to exhibit my designs and expand globally.”