Hand Tufted Rugs(52 items)
Welcome to the Hand Tufted Rug Collection at NOVICA.
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The Village Council
Your answers straight from the village experts


Rug pads are great because they prevent slippage, prolong wear, protect the floor underneath, and provide additional comfort and quiet. That being said, most of our rugs do not actually require a pad underneath. Many, like those from the Andes, crafted with sheep wool and cotton, are durable and sturdy enough to be placed directly on the floor. But for enhanced protection and longevity, a rug pad is always a welcome addition.


Area rugs are a design-friendly way to absorb sound and insulate a room. They are a wonderful way to reduce noise, as footsteps on a rug are more muted than on hardwood floors or tile, and they also dull ambient sounds. Additionally, they provide warmth and a general sense of well-being. Who doesnt love a good area rug!


Most area rugs are easy to maintain with a few simple steps. For small stains and spills, you can spot clean with warm, soapy water. Never rub the affected area, always blot! You should vacuum your rugs to remove dirt and debris. And to ensure that rugs wear evenly, it is recommended to place a pad beneath them, and rotate them regularly. As with most vibrant works of art, direct sunlight may dull the colors. For more substantive cleaning, it is recommended that you dry clean your area rug.


Were huge fans of eco-friendly everything! When it comes to area rugs, you can look for certain indicators that it is produced in a sustainable way that reduces our carbon footprint. Some artisans, like a handful of weavers from India, use recycled fabrics: cotton, rayon, and polyester. Others stress the use of natural dyes and ethically-sourced wool. (Wool is particularly celebrated for being recyclable, abundant, and naturally stain-resistant.)


Handmade, or footmade! Many of the weavers who produce area rugs use a pedal, or foot, loom. While they technically have the assistance of a machine--a treadle or handloom--its operation requires the dexterity, strength, coordination, and patience of the artisan. Additionally, most area rugs are finished by hand.


Traditional area rugs are mostly woven on looms. Treadle, or foot, looms make use of pedals to lift and lower the looms harness. This raises the threads of the warp, so that the weft can pass through the opening in the threads. This type of loom is common in the Andes, Central America, as well as Mexico, and traces back to Mayan weavers in the period after the Spanish arrived. Elsewhere, such as India, handlooms are still used. The designs are mapped out in advance, and it takes about four to five days to complete a dhurrie, or traditional Indian floor covering. While the work to craft each of these rugs may be labor intensive, the beauty of the finished product makes it well worth the wait.


While area rugs are handcrafted by artisans from all over the world, they share certain features in spite of their vastly different regions. From the Andes to Central America, Mexico to India, most artisans use some combination of sheep wool, cotton, and natural and industrial dyes. Some artisans, like those from India, may incorporate other materials, like jute, or recycled cotton, polyester, and rayon, into their works. Some of the Zapotec weavers in Mexico use dyes made from natural materials like walnut shell, cochineal, and flowers. With these materials, artisans create vibrant colors and authentic patterns, ideal for adding dimension and warmth to any home.
Featured Reviews on Hand Tufted Rugs
Modern geometric ivory/gray wool blend area rug, 'Stacked Stones'





By Janvier
pleased with purchase
Igot this for my bathroom. Its exactly what I hoped for.It will be a welcome comfort for my feet stepping out of the shower.
Recycled fabric Chindi rug, 'Rainbow Zigzags'





By Julia
Gorgeous wedding present
My husband and I ordered this rug as a wedding present and we -- and the newlyweds -- could not be happier with it. It is gorgeous, vibrant, and soft; exactly as pictured. It was shipped securely and arrived in perfect shape. Definitely recommend purchasing from this talented artist.
Featured Artist
JRF Collective: Modern Rugs
“Every great story has a humble beginning, this one is no different; before you take your second step, you must take your first.”
Popular Hand Tufted Rugs
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Modern Floral Ivory/Yellow Wool Blend Area Rug, "Garden in Neutral"
$1,746Inspired by bold ethnic textiles and the rich hues of Indian spices, this collection encourages individual expression with a modern flair. Embellishing this mix of playful colors, some designs incorporate a raised carving effect. The collection combines fluid lines with highly textured hand-tufting for a look that's eye-catching, functional and quintessentially Jaipur.
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Hand-Tufted 100% Wool Area Rug in Shades of Orange, "Cinnamon Garden"
$1,753.56Traditional designs have been reinvented in a palette of modern, highly livable colors for the Purity collection. Each design is made from premiere hand-spun wool and crafted with precision for a sophisticated look. The designs of this collection will accent your space with notable beauty for a noteworthy price.
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Modern Floral Blue/Red Wool Blend Area Rug, "Garden in Spring"
$1,746Inspired by bold ethnic textiles and the rich hues of Indian spices, this collection encourages individual expression with a modern flair. Embellishing this mix of playful colors, some designs incorporate a raised carving effect. The collection combines fluid lines with highly textured hand-tufting for a look that's eye-catching, functional and quintessentially Jaipur.
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Recycled Fabric Multicolored Indian Hand Tufted Area Rug, "Rainbow Zigzags"
$219.99This vibrant and bold area rug comes to us from Sonik Sethi of India. The Chindi method recycles leftover fabrics that are cut into small strips, then made new again as the yarn creates beautiful, one-of-a-kind rugs.